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National brand will be first selected in Kazakhstan

Wide open tender will be held for the first time in Kazakhstan to create “National Brand of the Republic of Kazakhstan”. Any individuals and legal entities can apply for the tender with no limitations as to citizenship or age.

The tender’s objective is to create and establish through open tendering procedure the best proposal on creation of Kazakhstan’s national brand.

Basic goals of the tender:

  • improving Kazakhstan’s public image’s international attractiveness and awareness;
  • enhancing Kazakhstan citizens’ patriotism;
  • contributing to informational promotion of Kazakhstan’s unique tourist sites and attracting foreign investments.

To apply for the tender, one needs to: sign on at www.mic.gov.kz/en/competition, fill out the application and attach the logo, slogan, and conception. The previously published/used brands, logos, slogans and patented marks shall not be admitted to the tender.

The tendering starts on August 31, 2016 and will be held in two stages: 1st stage – Internet users’ voting; 2nd stage – presentation of the works to Expert Board. Start of submission from 31 August to 30 September.

The winner will get cash award in the sum of KZT 5, 000 000.

The tender sponsors are: Ministry of Information and Communications and Ministry of Foreign Affairs, Republic of Kazakhstan. The tender organizer is KazContent JSC.